Privacy Policy

Last revised: October 31, 2022

Our Privacy Notice

Noor Publishing LLC (“Noor Publishing,” “we,” or “us”) respects your privacy and is committed to protecting your privacy when you use or visit the Little Z & Firefly website at and its related sites and pages (the “Website”). This privacy notice (our “Privacy Notice” or “Notice”) describes:


  • The types of information we may collect from you or that you may provide us; and
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.


This Notice applies only to information we collect through the Website and in email or other electronic communications sent through or in connection with the Website. This Privacy Notice DOES NOT apply to information that:


  • We collect offline or through any other means, including from any other website or social media or other platform operated by Noor Publishing or any third party; or
  • You provide to or is collected by any third party, including through any application or content that may link to or be accessible from or on the Website. These third parties may have their own privacy policies, which we encourage you to read before providing information on or through them.




No Collection of Information from Children

Except as provided otherwise in this Notice, the Website is not intended for children under the age of 13 and we do not knowingly collect personal information (as defined below in “Information We Collect and How We Collect It”) from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records. If you believe we might have any information from or about a child under 13, please contact us immediately through the Contact Information section below.


The Website may contain content for children under the age of 13 to interact with, with their parent(s) or guardian(s). We take steps to limit the information we obtain from children through the Website to prevent the information from being personal information. For example, if a parent or guardian leaves a testimonial or review or poses a question, we sometimes ask for the child’s first name, age, and state of residence, but we will not ask for last name, email address, or other information that would allow us to personally identify the child, and that information should not be provided. If we become aware that we have inadvertently received Personal Information from a child under the age of 13 via such surveys and forms, we will delete such information from our records.


In any event, the Website is not intended for use by anyone under 18 years of age. Please do not use the Website if you are not yet 18.


Changes to Privacy Notice

This Notice may change from time to time, and you are responsible for checking this Privacy Notice periodically for updates when accessing or using the Website. The date the Privacy Notice was last revised is identified at the top of the page. If we make material changes to how we treat your personal information, we will notify you through a notice on the Website home page. Your continued use of the Website after we make changes to this Privacy Notice is deemed to be your acceptance of those changes.


Information We Collect and How We Collect It

At any given time, we may collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as your name, IP or physical address, email address, phone number, or any other identifier that can be used on its own or with other information to identify, contact or locate you (“personal information”);
  • That is about you but individually does not identify you; and
  • About your internet connection, the equipment you use to access our Website and other usage details.

We may collect this information:

  • Directly from you when you provide it to us;
  • Automatically when you access or use the Website; and/or
  • From third parties, such as vendors or business partners.


Information You Provide to Us

The information we collect on or through our Website may include:


  • Information that you provide by filling in forms on our Website, including, but not limited to, information you provide at the time you create an account, sign up for or subscribe to communications from Noor Publishing, post any materials, submit or support user reviews, and/or at the time you contact us;
  • Records and copies of your correspondence with us;
  • Your responses to forms, surveys, or questions that we might pose or ask you to complete; and
  • Details of any transactions you may carry out through third-party or other payments systems available on or through our Website, including order fulfillment and customer service information.


You also may provide information to be posted on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on the Website and transmitted to others at your own risk. Although we may monitor certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. User Contributions may include user reviews and user feedback about products and services. All reviews and feedback you submit on or through our Website may be copied, modified, adapted, published and/or deleted in their entirety by Noor Publishing without notice, attribution, or payment to you.


Automatic Information Collection and Tracking

When you access and use the Website, we may use technology to automatically collect information to improve our Website and to deliver a better and more personalized service, which may include:

  • Location data;
  • Length of time you visit our Website;
  • Page views, click-stream information, and referring URL and logs;
  • The resources and devices that you access and use on or through the Website; and/or
  • Information about your device and internet connection, such as the device’s unique device identifier, IP address, operating system, browser type, and network information.

The Website also may access metadata and other information associated with other files stored on your device. Any such information that we may collect through automatic technological means will be aggregated as statistical data and will not include personal information (or will have personal identifiers removed), but we may maintain or associate this data with information we collect in other ways or receive from third parties.


Technologies Used for Information Collection and Tracking

We may use one or more technologies to accomplish automatic information collection on or through our Website, examples of which are found below.

  • Cookies (or browser/mobile cookies). A cookie is a small file placed on your device. Cookies are a way to carry information from one session on a website to another, or between sessions on related websites, without having to burden a server machine with large quantities of data storage. 
  • Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Website.
  • Web Beacons and Other Technologies. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited those pages or opened an email and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity). The information we may obtain in this manner would enable us to customize the Website and to measure the overall effectiveness of the Website.
  • Google.  Google Analytics is a web analytics service provided by Google Inc. It uses cookies to collect, for example, information about the operating system and the browser that you use, your IP address, the Website you previously accessed (referrer URL) and the date and time of your visit to the Website.  On subsequent repeated visits to the Website, frequently used information is automatically displayed for you. We are able to track your usage patterns with the help of the cookies. The information generated by cookies about the use of the Website is transmitted to a Google server, which may be located within or outside of, the United States, and stored there. Google will use this information to evaluate your use of the Website. Google may transfer these rights to third parties insofar as it is required to do so by law or in order that data may be processed on Google’s behalf. By accepting this Notice, you consent to the processing of your data by Google. 


How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information to:

  • Present our Website and its contents to you;
  • Estimate audience size and usage patterns;
  • Maintain information about your preferences and customize the Website;
  • Recognize you when you return to our Website;
  • Fulfill any other purpose for which you provide the information and/or for which you provide consent (such as sending you emails or other communications);
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for delivery, billing, and collection; and/or
  • Allow you to participate in interactive features of our Website.


Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction. In addition, we may disclose personal information that we collect or you provide:

  • To our affiliates, contractors, service providers, and other third parties we use to support our business operations;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Noor Publishing’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Noor Publishing about our users is among the assets transferred;
  • To fulfill the purpose for which you provide it (such as transmitting emails, receipts, product updates, or other communications to the email address you provided to us for that express reason);
  • For any other purpose disclosed by us when you provide the information or with your consent;
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • To enforce or apply this Privacy Notice, our Terms of Use, or
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our company, our affiliates, users, or others.

Additionally, we and our third-party service providers (such as advertising and analytics providers) use cookies, web beacons, clear GIF, pixels, internet tags, and other similar tracking technologies (collectively, “tracking technologies”) to gather information when you interact with our Website and email communications. Some tracking technologies help us maintain the security of our Website and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We consider these tracking technologies to be necessary, because we need them for the Website to work properly. We don’t provide the option to opt-out of these tracking technologies, but you may be able to remove these tracking technologies by modifying your browser settings. Please note, some features of our Website may not be available to you as a result.

We may permit third parties to use tracking technologies on our Website for analytics to understand how visitors interact with our Website. For example, we may use Google Analytics to evaluate website traffic and usage data to help us improve our services. We may also permit third parties to use tracking technologies on our Website for advertising, including to help manage and display advertisements or to tailor advertisements to your interests (depending on your settings and communication preferences). The third parties use their technology to provide advertising about products and services tailored to your interests which may appear either on our Website or on other websites. This is sometimes referred to as third-party behavioral advertising. For more information about how Google collects and processes data visit For more information about how to opt out of having your information used by Google Analytics, visit

Except as provided herein, personal information collected through the Website will not be sold or otherwise disclosed to third parties for direct marketing purposes.


Your Choices About Our Collection, Use, and Disclosure of Your Information

We strive to provide you with options regarding the personal information you provide to us. If you do not want us to collect your information, as described in this Notice, do not use the Website. This section describes mechanisms we provide for you to control certain uses and disclosures of your information.

  • Tracking Technologies. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s Website. If you disable or refuse cookies or Flash cookies or block the use of other tracking technologies, some parts of the Website may then be inaccessible or not function properly.
  • Email and Promotional Offers. When you contact us through certain forms on the Website, you may be added to our email list to receive email messages. At any time, you can choose to no longer receive such emails by using the “unsubscribe” method found at the bottom of each email or by sending us an email or other correspondence stating your request.
  • Contact us/Personal Information. If you have any questions regarding this Privacy Notice, have a specific request to access, correct, or delete any personal information that you have provided to us, or if you feel that the Website has not followed its Privacy Notice or Terms of Use, feel free to contact us, as provided below. Note that we may have to delete your user account on the Website, in order to delete your personal information. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
  • If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

“Do Not Track” Signals

Residents of certain states, including California and Delaware, may be subject to particular statutes requiring disclosure of how the Website responds to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about their online activities over time and across third-party websites or online services, such as California Bus. & Prof. Code § 22575 and 6 Del.C. § 1205C. Although it is not clear that the statute applies to our operation and your use of the Website, an example might be a browser option allowing you to ask websites not to track you across third-party websites so that they can serve targeted or behavioral advertising to you. You should not use the Website if you desire a “do not track” signal, because the Website may not honor it.


Additional Privacy Rights for California Residents

California residents may have additional rights under the California Consumer Privacy Act of 2018 (“CCPA”), subject to certain limitations. The obligations and rights in this section do not apply to personal information we collect from or about job applicants, vendors, suppliers, independent contractors, current or former full-time, part-time, and temporary employees and staff, officers, directors, or owners of Noor Publishing or residents of any state other than California. No user of the Website will be discriminated against for exercising their rights under the CCPA.

As described in this Notice, we collect the following categories of personal information from users of the Website to provide our services and related support, analyze, personalize, and improve our services, engage in advertising, marketing and promotional activities, process sales, execute our internal operations, secure and protect our business, and comply with legal obligations:

  • Name, contact information and other identifiers, including but not limited to email, IP, home, and business addresses, phone number, login credentials, personal and online identifiers, and IP address;
  • Age or date of birth;
  • Internet or other electronic network activity information, including but not limited to browsing history, search history, and information regarding a user’s interaction with the Website, other internet websites, or advertisements;
  • Geolocation data, including but not limited to city, state, and zip code; and
  • User preferences regarding the Website and our products.


Subject to certain exemptions, if you are a California resident, the CCPA grants you the following rights:

  • Request to Know. California residents have a right to request a copy of particular information we have collected about you, up to two (2) times in a 12-month period, subject to certain exemptions. We will deliver this information, free of charge, by mail or electronically in a portable and, to the extent technically feasible, readily usable format that allows the requester to transmit this information to another entity without hindrance, which may include:
    • categories of personal information collected;
    • types of sources from which the personal information is collected;
    • business and/or commercial purposes for collecting and selling a user’s personal information, and the
    • categories of third parties with whom we have shared personal information.
  • Request to Delete. California residents have a right to request that we delete any personal information about them that we have collected through the Website, subject to certain exceptions. If you are a California resident who makes such a request, once we receive and confirm your verifiable request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if we collected the information as part of a business-to-business transaction or if retaining the information is necessary for us or our service provider(s) to do any of the following.

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  • Detect, prevent, or mitigate security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Use the information as necessary to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Enable solely internal uses that are reasonably aligned with our normal operations and consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.


Only you, or someone legally authorized to act on your behalf, may make one of the above requests related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

In order for us to act on one of these requests, we must be able to verify your identity or authority to make the request and confirm the personal information relates to you, and your request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request and will not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

  • Right to Opt-out of Sale of Personal Information. The CCPA gives California residents 16 years of age or older the right to opt-out of the sale of their personal information at any time. This Website is not intended for use by children, so we do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is at least 13 but not yet 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

If you are a California resident and would like to make any request as described herein, please contact us as provided in this Notice. We will respond to verifiable requests received from California residents as required by law.


Using the Website from Outside the United States

This Notice is intended to cover collection of information on or via the Website from residents of and within the United States. If you are visiting the Website from outside the United States, please be aware that the data protection laws governing this Website might not be as restrictive as those in your country. By using the Website, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Notice.


Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. We urge you to be careful about giving out information in any public areas of the Website. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is never completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


Contact Information

This Website is operated by Noor Publishing LLC. We strive to promptly accommodate all requests relating to incorrect, unlawful, or improper information on Please contact us if the Website, or any User Contributions, violates your copyright or other intellectual property or proprietary right. All such feedback, questions, comments, requests for technical support, and other communications relating to the Website can be communicated to us via the following:

  • By email to; or
  • By phone by calling 215 821-9680.